Dana Cho is a Partner and Managing Director of IDEO Palo Alto. As the head of IDEO’s Silicon Valley outpost, Dana leads a 120-person design community whose mission is to build products, experiences and services that embody beautiful, humanized technology. Dana’s specific content areas of expertise include healthcare, retail, hospitality, and beauty. As the founder of the Smart Space practice, Dana has led multiple, large-scale projects with clients such as Sam’s Club, Mayo Clinic, Four Seasons, Virgin, and The Ritz-Carlton. She has also served as the portfolio director of both the consumer brand and healthcare practices. Her range of work is diverse, encompassing engagements in everything from genomics and software development to packaged goods.